10 Marketing Lessons for All Nonprofits

Nonprofit marketers don’t have it easy. You need to communicate the value of your mission, raise brand awareness, and draw supporters for your cause. On top of that, marketing trends are always changing, and it’s up to you to stay on top of how donors want to be engaged.

Fortunately, there are some best practices that can amplify your marketing efforts and boost your chances of reaching your audience. Here are 10 lessons that can help ensure the success of your nonprofit’s marketing campaigns.

1. You have to get to know your donors.

2. Visual storytelling should be top of mind.

3. Get familiar with fundraising psychology.

4. If you want to build donor relationships, segment your email lists.

5. Don’t ignore your new email subscribers.

6. Go mobile-responsive.

7. Not all social media platforms are created equal.

8. Branded donation pages make a difference.

9. Test, test, test.

10. In the digital age, the pen is strong.

Read the whole story at Classy.


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