In everything you do, you’re either building or diminishing your reputation

An interesting and well-written monthly newsletter could provide at least 12 opportunities to show off your company’s strengths, benefits and unique advantages over your competition.

Use these 12 opportunities to inform your prospects and customer that your business is constantly developing ways to solve their problems, enrich their lives, save them money, reduce their level of anxiety and even help others by giving back to the community. It’s perfectly OK to brag that you believe in being a good corporate citizen.