Always employ a “mobile first” strategy

You need to provide what your audience wants to receive and increasingly that means focusing on the “small screen,” not the desktop. You should also be aware that many employees are first going through their e-mails while commuting to work, not after they get to the office. I just hope that only applies to those who use public transportation and not those who drive to work.

In short, if you expect your newsletter to be read, make sure it is designed for scrolling on a smartphone.