Video Marketing for Businesses in 2021

Video dominates. And not just on YouTube.

In fact, four of the top six channels which global consumers use to watch video are social channels.

The Power of Video Marketing

When it comes to marketing, it helps when people actually want to hear from you.

Videos are a consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content.

This makes sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

Sample Explainer Video

Here are 13 types of video marketing to consider.

1. Brand Videos

2. Explainer Videos

3. Event Videos

4. Live Videos

5. Disappearing Videos

6. Educational or How-To Videos

7. Demo Videos

8. Expert Interviews

9. Personalized Messages

10. Case Study and Customer Testimonial Videos

11. Animated Videos

12. Augmented Reality (AR) Videos

13. Virtual Reality (VR) and 360° Videos

We are adding a 14. (FREE) Offer Videos

How to Start Video Marketing

Here are the steps you should follow now that you know the types of videos you can use to grow your business. This should be a good start to get your video marketing on today.

Step 1: Choose Your Target Audience

Step 2: Identify What You’re Trying to Achieve

Step 3: Plan Your Video Marketing Budget

Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea

Step 5: Decide Where You Will Publish Your Video

Step 6: Identify and Solve Creative Challenges

Step 7: Decide How You Will Measure The Success of Your Video

Step 8: Make Your Video!

Step 9: Edit Your Video

Step 10: Publish Your Video Following SEO Best Practices

Step 11: Promote Your Video

If you need help with any of these steps contact the pros at TCBC for a complimentary consultation or just join the community and take advantage of our FREE video offer.

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